"In California it is illegal to use the word biodegradable. Our initial approach was to scare the consumers but doing that wasn’t as successful as showing a good news story."
After months of planning, the World Bio Markets has finally arrived and the day kicked off with an informal opportunity that informed and – perhaps – kept the audience a little warmer in the face of this unseasonably cold weather many of us have the experienced – the fireside chat. The central question posed by the founder and editor of Bio-Based World News, Luke Upton, of what role does bio-based plays within the circular economy was a broad one for sure, but it certainly paved the way for the six diverse speakers to get started and offer their unique perspectives on the bio-based industry. Patagonia’s Gabe Davies, US Department of Agriculture’s David Babson and the European Commission’s Thomas Arnold were among the panel that neatly introduced the audience to a day of big ideas that could well prove to be the products and services that will keep the bioeconomy talking about for this year and beyond.
Stretching from 8.50 until beyond 18.00 and across three rooms – bio-based chemicals, bio-fuels and sustainable products – it’s sadly not possible to see it all, so Bio-Based World News have provided a handy glossary of the major take-away points and inspirational quotes from the first day in Amsterdam’s Passenger Terminal.
To keep up to date with live tweets from today you can use the #WorldBioMarkets and our @Bio_BasedWorld Twitter account for photos, quotes and news!
“The advantages of a sustainable economy are all still relevant but do need updating to take them from aspiration to realisation.” - Thomas Arnold, advisor sustainable bio economy. European Commission.
“Companies are actually leveraging their place in the bio-preferred programme to gaina competitive advantage, for example the large soft drink manufacturer chosen by the US Defence Dept. for military facilities around the world was because of their plant-based bottle.” - David Babson, senior advisor, USDA.
"Sustainability is at the core of our business but ultimately it’s product quality that gets customer loyalty." - Gabe Davies, European Surf Manager Patagonia
"We are truly showing that it’s possible for a petrochemical company to move away from fossil fuels." - Henri Colens, European Public Affairs Manager, Braskem.
"For investment you need a clear business case first. Focus on scale-up potential and realistic timelines and keep your pitch simple, only five slides in the presentation!" - Rob van der Meij, Investment Manager, Capricorn Venture Partners
"The bio-based industry needs clear collaboration, for example with NGOs, and clearer definitions around what bio-based, recycling and biodegradable actually mean." - Michael Carus, Chief Executive Office, Nova Institute.
"Working collaboratively with a wide range of stakeholders is helping us become more sustainable and more innovative as we deliver more value to the customers." - Lucy Nattrass, Project Leader Bio-based Materials, Corporate R&D and Innovation, AkzoNobel.
"Sustainable innovation is hard, is complicated, is costly and without a crystal ball, timing can also be tough." - Holli Alexander, Strategic Initiatives Manager, Global Sustainability, Eastman.
"Design products that delight consumers while maximising performance. Without that, the consumers won;t even look at you." - Guillaume Lebert, Sustainability Senior Scientist, Fabric Care Europe, P&G
"You need a vision, a sound business plan and an acknowledgment that you can't do things on your own. And start with the customer in mind! Not hunting for them after developing the product!" - Marc den Hartog, Executive Vice President, Bio-based Innovations, Corbion.
"You can't take risks without making sacrifices, but as you go down the risk curve you can see some amazing things!" - Darcy Prather, President, Kalion.
"Design a product that delight consumers while maximising the conservation of resources. If you don’t get performance consumers won’t even look at your products.- Guillaume Lebert, Sustainability Senior Scientist," Procter & Gamble
"Diapers are 5.8% of waste that goes to landfill and we’ve created smart bins for diapers that give feedback to smartphone on how much they have recycled." - Marieke Van Nood, Strategic Advisor, AEB Amsterdam.
"In California it is illegal to use the word biodegradable. Our initial approach was to scare the consumers but doing that wasn’t as successful as showing a good news story." Jea So, 100 Bio
"Demand for fashion products is going to increase by 65% in next 12 years. With that growth comes an incredible demand for the materials and the resources used to create them. It’s a case for change because not just to improve our footprint but it’s an imperative because we’re going to run out." - Eva van der Brugge, Innovation Manager, Fashion for Good.
"Hopefully we can move away from the trash culture where we buy things and throw away. 20% of things given to charity shops have never been worn – do we really have an emotional attachment to them?" - Reimer Ivang, CEO, Better World Fashion,
"Each kg of renewable PE/PP removes up to 2kg of CO2 from the atmosphere with a possible fossil depletion reduction potential of 80%." Steven De Boer, Sustainability Leader, Technology Petrochemicals, Sabic.
"We’re increasing the need for sustainable feed-stocks into the production of clothing. It’s an opportunity to build a value chain in a more complete sense." - Christophe Schilling, CEO & Co-Founder, Genomatica.
"I’m excited about bringing products into the world that are safer and greener." - Risha Bond, Strategic Product Development ,REG Life Sciences
"Today a lot of waste streams are being transported around the globe so it’s important to focus on the developing world. We have a lot of choice here and but there is a large population that doesn’t have that choice." - Kirsi Seppalainen, VP, Strategic Projects,Stora Enso.
We are back tomorrow for Day Two, if you would like to attend a limited number of tickets are still available.