Allbirds, the creator of what TIME Magazine described as the “world’s most comfortable shoe”, and Brazilian chemicals and petrochemicals giant Braskem have partnered on a new renewable resin made from sugarcane - SweetFoam. The San Francisco-based shoe company will use renewable bio-based EVA resin (ethylene vinyl acetate copolymer), a sustainable innovation from Braskem's I'm greenT brand in their new Sugar Zeffer flip-flop range. Already on sale in the United States, New Zealand, Australia, and Canada, The proprietary SweetFoam material will then be rolled out across all Allbirds’ product lines. In addition the new product can also be used for automotive, packaging industries among others. The new product arrives to expand Braskem’s I'm greenT portfolio, which already is perhaps best known for its green polyethylene, the world's first bio-polymer to be produced on an industrial scale.
"The partneship with Allbirds is ideal for launching this new renewable resin, since, like us, it is a company that pursues innovation and sustainability in its products," said Gustavo Sergi, director of Renewable Chemicals at Braskem
"With this development, Braskem is demonstrating its leadership in sustainable manufacturing to the entire chemicals industry," said Joey Zwillinger, co-founder and Co-CEO of Allbirds, "Allbirds is thrilled to partner with Braskem to bring this incredibly sustainable alternative, and to share it with the rest of the world."
The alliance of former professional footballer Tim Brown, and engineer and renewables expert, Joey Zwillinger, has seen Allbirds ( @Allbirds ) gone on to sell over a million pairs of shoes in the first two years of business and continues to introduce new proprietary sustainable materials. It’s their Wool Runner which was given the comfortable accolade by TIME magazine in March 2016.
Closely following the industry's competitiveness and needs to arrive at the new solution, Braskem ( @BraskemBio ) made adaptations in its plant located in Triunfo, Brazil, to produce the renewable resin. With characteristics such as flexibility, lightness and resistance, the resin helps to reduce greenhouse gases in the air by capturing and storing CO2 during its production process.
Since it began to be produced, in 2010, Braskem's I'm greenT polyethylene made from sugarcane has captured the attention of companies around the world interested in adopting the solution. Today, the bio-based polyethylene is used by over 150 brands in Europe, United States, Asia, Africa and South America.
"We're always seeking to strengthen our position as the leader in the chemistry of the future. As part of this strategy, this year we launched our operation in Boston, Massachusetts with a focus on biotechnology and advanced materials," concluded Sergi.
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