"We were immediately excited by what is probably the first technology allowing colours to be synthesised from plants rather than petroleum while keeping similar performance."
A Swiss bio-chemical company is to use its dye to colour a range of clothing as naturally as the environment they’re designed for, after it was selected to work on garments produced by outdoor clothing company, Kathmandu. Archroma's first-ever collaboration with the New Zealand-based clothing company will see the dye specialist use its EarthColors dye on a new collection of signature hoodies.
EarthColors use non-edible waste products, so they don’t use materials that could otherwise be used in food production, sourcing them from up to 100% renewable resources. Available in colours including slate blue, burnt olive and burlwood rose, all garments are made from the non-edible parts of nutshells, almond shells, rosemary, saw palmetto, bitter orange and beetroot, left over from agriculture industry or herbal extraction.
Archcroma, which employs around 3,000 people across 24 production sites, predicted that Kathmandu's first-ever naturally-coloured garments would spark a trend.
“Kathmandu will surely inspire other brands and retailers to explore and adopt eco-advanced innovations. With the help of Kathmandu, Archroma is again showing the apparel industry the way to go, one collection at a time,” said Paul Cowell form Archroma’s brand and performance textile division.
Providing a flavour of where the Basel-based company is headed, Kathmandu textile research and development manager, Manu Rastogi, said that the clothing company was always on the look-out for new technologies to develop more sustainable outdoor gear. “Dyeing techniques using plants have been around for centuries, but they require adding huge amounts of mordants and fixatives, which could lead to water pollution,” said Rastogi.
“So when we heard about Archroma’s EarthColors, we were immediately excited by what is probably the first technology allowing colours to be synthesised from plants rather than petroleum while keeping similar performance.”
The hoodies, which are made from 61% cotton 39% recycled polyester, are available now on the Kathmandu website.
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