"Demand for fashion products is going to increase by 65% in next 12 years. With that growth comes an incredible demand for the materials and the resources used to create them."
Yarn made from the fibres of an exotic tree, biodegradable glitter derived from eucalyptus trees and an app that gives users ratings on the ethical levels of clothing to help with purchase decisions: just three of the 15 latest initiatives that have been pledged support from Fashion for Good, a community set up to engender best practice in the fashion industry.
Helping the 15 environmentally-friendly products in their aim of achieving recognition that could lead to usurp less sustainable alternatives, Fashion for Good will for the next 12 weeks provide mentorship from manufacturers and retailers including Adidas, C&A, Galeries Lafayette and Zalando.
The successful applicants, which will be given support to implement their products at scale – one of the major challenges facing any small business, are:
- Algiknit: textile fibres extruded from kelp, a variety of seaweed.
- BioGlitz: biodegradable glitter based on formula made from eucalyptus tree extract.
- fashion: software that interconnects circular design, circular retail models and closed-loop recycling technologies.
- Flocus: producer of natural yarns, fillings and fabrics made from kapok tree fibres.
- Frumat: using apples to create a leather-like material that is totally compostable.
- Good on You: a mobile app that provides ethical ratings for about 1,000 fashion brands rated on their impact on people, the planet and animals.
- Mango Materials: producer of biodegradable bio-polyester.
- Nano Textile: a sustainable alternative to binder chemicals normally used to attach finishes onto a fabric.
- Orange Fiber: manufacturer of natural fabrics from citrus by-products.
- Paptic: manufacturer of bio-based alternative packaging materials made from sustainable wood fibres.
- PlanetCare: a microfibre filter for washing machines that can capture microplastics before they’re released in wastewater.
- Provenance Biofabrics: a leather alternative made from the self-assembly of collagen molecules.
- Reverse Resources: a platform that enables fashion brands and garment manufacturers to address pre-consumer waste for industrial upcycling.
- Scalable Garment Technologies Inc.: a robotic knitting machine linked with 3D modelling software to make custom seamless knit garments, reducing waste.
- Style Lend: a fashion rental marketplace that rents out garments consumers to extend the life cycle of clothing.
The demo day for the above products and services will take place on June 14th, 2018.
Eva van der Brugge, innovation manager at @FashionforGood was a speaker at this month’s World Bio Markets, where she spoke about how she believes that innovation in materials is a force for sustainability and change in the fashion industry. "Demand for fashion products is going to increase by 65% in next 12 years. With that growth comes an incredible demand for the materials and the resources used to create them,” said van der Brugge.
The unsustainable nature of much of the world’s clothing has been publicised heavily in recent months, after a report published late 2017 estimated that the equivalent of 50 billion plastic bottles were released into the ocean every year as a result of the microfibres that are released by clothes every time they’re washed. The issue was brought into sharp focus by the Ellen MacArthur Foundation (@circulareconomy) and Stella McCartney after they co-launched the A new textiles economy: Redesigning fashion’s future campaign in November.
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