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Novamont to improve the environmental impact for the 100th edition of the Giro d'Italia.

Posted on May 2, 2017 10:18:00 PM

Giro d'Italia is one of Italy’s most prestigious yet gruelling bike race. The race dates back to 1909 and attracts avid cyclists from across the world. Along with the Tour de France and Vuelta a Espana, the Giro makes up cycling’s epic three-week-long races. This race involves tens of thousands of people, including athletes, teams, spectators and workers every year. Think about how much waste is provided – the cups, the meals, the tableware. This consciousness has inspired a five-year ‘Ride Green’ programme which was created to reduce the event’s environmental impact and protect the natural beauty that the Italian Grand Tour has always been able to offer. The initiative has been backed by the reputable bioplastic company Novamont which will provide the materials and know-how to increase the environmental sustainability of the event which is now in its hundredth edition.

"Holding the competition while respecting natural ecosystems means we can hugely increase its scope and value."

It is hoped that Italian based Novamont’s ( @Novamont ) involvement will lead to a significant reduction of unsorted waste and mitigate disposal in landfull, soil and air pollution as well as greenhouse gas emissions. The dining areas at the 21 stages of the Giro will therefore have disposable cups, plates, containers and cutlery made from Mater-Bi, the biodegradable and compostable bioplastic produced by Novamont which can be disposed of in composting plants together with food waste.

It reduces greenhouse gas emissions, cuts consumption of energy and non-renewable resources and completes a virtuous circle: the raw materials of agricultural origin from which Mater-Bi is made return to the soil through the processes of biodegradation and composting without releasing pollutants, as part of the circular economy.

During the various stages, from the 5th of May for three weeks, the public will be involved in fun informative initiatives aimed at raising awareness about the importance of correct separate waste collection, particularly organic waste.

"We have decided to support the Ride Green Project again this year because a competition as important as the Giro deserves to become a benchmark in terms of environmental sustainability. The Giro unites our country from north to south, east to west, and constitutes a unique celebration of its extraordinary beauty. Holding the competition while respecting natural ecosystems means we can hugely increase its scope and value," said Andrea Di Stefano, Director of Special Projects and Business Communications for Novamont.

Mater-Bi has very similar characteristics and properties to traditional plastics but is also biodegradable and compostable in accordance with European standards. These characteristics and the high proportion of renewable raw materials make it possible to optimise the management of organic waste, reduce environmental impact and develop virtuous systems with significant benefits across the entire production-consumption-disposal cycle.

The materials which make up Mater-Bi, obtained from a number of world-leading technological processes developed by Novamont in the field of starches, cellulose, vegetable oils and related combinations, are produced through an integrated chain at three Italian production sites. These sites have been redeveloped as innovative industrial facilities, in line with the Novamont bioeconomy model of regional regeneration.


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Topics: BBWNFeatures

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About the Author

Emily O'Dowd
Emily O'Dowd
On graduating with a degree in English Literature at Royal Holloway University of London, Emily joined the editorial team. When she isn't writing articles for the website or interviewing experts in th...read more