What happened in 2018? Click here to see last year's agenda. 

Workshop Day - 1st April
9:45 Welcome Coffee & Registration for Site Visit Attendees
  Site Visit - Port of Amsterdam
 10.00 Details coming soon.  Limited places available on first come first served basis.  Available only to those registered for the Workshop Day 
13:00 Networking Lunch & Registration for Workshop Attendees 
  Professional Development Workshops 
16.00 Networking Coffee 
17:30 Opening Drinks Reception
  Conference Day One - 2nd April
8:00 Welcome Coffee & Registration
9:00 Welcoming Address
  ROOM 1

Keynote #1


Keynote #2

9:50 Leaders Panel Discussion


Networking Coffee Break
  ROOM 1
Bio-based remains a crucial contributor in reducing our reliance on fossil resources and our output of carbon and pollutants such as plastic waste. If the bio-economy is to work, end users require a regular supply of sustainably produced and transported bio-based materials. Yet bio-mass has also been in the firing line from NGOs, press, and governments for unsustainable practices leading to the destruction of natural habitats and the use of precious food-producing arable land. This has led to an emphasis on the use of waste-streams and a move away from first generation feedstocks. This session will look at how the value chain can link up to make better use of feedstock resources, introduce efficiencies and costs savings at all levels of the supply chain, and introduce sustainable business practices.

Moderator: Larry Sullivan, Adjunct Professor, The Citadel
11:25 Enabling scalability, sustainability, and consistent supply through effective supply chain management
• Specialist skills and equipment for collecting and distributing agricultural waste
• Low bulk densities: maximising the amount of biomass that can be carried
• Reducing carbon emissions during transportation of biomass.
Bill Levy, Chief Executive Officer, Pacific AG
11:40  A farmer's view to a global bio-economy
• Setting the presentation with the definition of a farmer
• Your company/technology and my feedstock. Need for communication and understanding of each other's future to OUR BIOECONOMY
• A brief look at how precision AG will build a common future
Don McCabe, Vice President, Ontario Federation of Agriculture

Why there is no point in being renewable if we are not a more sustainable solution
• How do fuels and chemicals differ in size of market and use of feedstock?
• Life-cycle assessment: establishing land use change for crops like sugar and palm
• Importance of not-for-profits such as RSPO for delivering positive action
Jeff Brown, Chief Executive Officer, Novvi

12:10  Getting the most out of non-food biomass
• Achieving cost-competitive, high-quality glucose from non-food biomass
• Feedstock flexibility: ensuring security and sustainability of feedstock resources
• Transforming a mature technology into a best in class process
Eelco Blum, VP Business Development, Avantium

Panel discussion: Bringing the whole value chain together
• Ensuring feedstock availability for regular and consistent production.
• Are we making the best use of the world’s potential agricultural land?
• Is it possible to produce sufficient bio-mass without impacting natural habitats and food growing capacity?
• How can the bio-economy benefit local communities?
• How can the bio-based sector link up with logistics and agricultural organisations?

Bill Levy, Chief Executive Officer, Pacific AG
Eelco Blum, VP Business Development Officer, Avantium
Don McCabe, Vice President, Ontario Federation of Agriculture
Geraldine Kutas,
Head of International Affairs, The Brazilian Sugarcane Industry Association
Jeff Brown, 
Chief Executive Officer, Novvi


Networking lunch

Achieving commercial success with bio-based chemicals is has proved an elusive challenge. Manufacturers, brands, and major chemicals producers have well established supply chains which provide the benefits of economies of scale, while bringing new chemicals to market takes many years of testing and certification.

Moderator: Prof. Gadi Rothenberg, Faculty of Science, University of Amsterdam
The bio-fuels sector has suffered in recent years with the falling price of oil low and a public reaction against first generation feedstocks. For bio-fuels to remain a key element of our fuels landscape and the fight against climate change, changes are needed in both the regulation of fuel markets and the production of bio-fuels.

Moderator: Duncan MacLeod, Fomer CEO, Iogen

Bio-based products are one of many choices brands can make in order to reach their CSR and sustainability goals. If carbon footprint reduction, ethical business practices, waste reduction, and recycling are among the key drivers, where does bio-based fit in? In this session, sustainability leaders will weigh up the options available to them and discuss where bio-based can contribute to delivering on sustainability targets.

Moderator: Luke Upton, Editor, Bio-Based World News


What does it take to build a successful industrial bio-technology business?
• Setting and living up to your core purpose and values.
• Focusing on the right strategy and market where you can add value.
• Feedstock flexibility: safeguarding against pitfalls and market volatility.
Christophe Schilling, CEO & Co-Founder, Genomatica

Is bio-fuel the right way forward for a sustainable bio-economy?
While bio-fuels can reduce emissions and our consumption of non-renewable resources, some bio-resources are more environmentally friendly than others. If produced irresponsibly they can destroy wildlife habitats and increase carbon emissions. Fuel users must educate themselves so that they can choose the most sustainable options available. This presentation will look at some of the challenges involved in achieving a sustainable bio-economy and present some recommendations on how to go forward.
Jori Shivonen, Biofuels Officer, Transport and Environment
Sustainability metrics: the importance of a secure and sustainable supply chain
• Why brands and retailers should develop links at all levels of the supply chain.
• The need for consistent and regular supply of bio-based materials.
• How does the supply chain affect a brand’s sustainability record? Reducing a brand’s carbon footprint.
• Avoiding a PR scandal: keeping feedstocks ethical and in line with regulations and public opinion.
Chris Sayner, Vice President, Customer Alliances, Corporate Sustainability, Croda International Plc
14:05 Renewable molecules move into petrochemical factories
• Consumer preferences lead to action in the upstream value chain
• Asset puzzle: how can renewable routes compete?
• Answers: mass balance approach and innovative LCA methods
Steven De Boer, Sustainability Leader, Technology Petrochemicals, Sabic
A global market overview: the need for holistic change
• Communicating the benefits of bio-fuels
• Engaging with governments, NGOs, customers, and the public over what they want to see from the sector.
• Investing more in second generation feedstock sources.

Timo Huhtisaari, Director, Sustainability, North European Oil Trade Oy

Sustainable business casees: delivering value for all parties
• Working across the organisation to enact meaningful change
• Building collaborative partnerships with value for all parties
Lucy Nattrass, Project Leader Bio-based Materials Corporate R&D and Innovation, AkzoNobel

Case study: Developing a competitive, bio-based business arm
• Sourcing local feedstocks to reduce costs and logistics challenges
• Why bio-based chemicals over bio-diesel?• Target markets where bio-based has a cost advantage to compete with oil
Christophe Sussat, Chief Operating Officer, Ineos Enterprises France

From idea to commercial implementation of cellulosic ethanol 
• What are the steps to achieve successful implementation in commercial plants?
• What difficulties does the industry have to overcome?
• What’s in the future for advanced biofuels?
Paolo Corvo, Head of Sales & Marketing, Business Line Biofuels & Derivatives
Challenges of creating decision criteria between different lenses of sustainability
Sharon Tracy, Principal Researcher – Strategic Materials Development, Steelcase Inc.
Megann Head, Environmental Design Engineer, Steelcase Inc.


Case study: Achieving a world-leading position in FDCA and PEF
• Joint ventures: combining unique expertise and capabilities.
• Progress towards commercialisation.
• The challenges of competing in the plastics space with renewable alternatives.
Gerald Michael, Business Manager Commercial Team, Synvina

How do research and innovation contribute to bring sustainable biofuels to the market
• The mission of ETIP Bioenergy
• Innovation and RED2
• The EU SET-Plan promoting sustainable bio-fuels
Patrik Klintbom, Vice Chair, ETIP Bioenergy Platform

Sustainability: the most important requirement (except a few others)
Holli Alexander, Strategic Initiatives Manager, Global Sustainability, Eastman

14:50 Creating the right conditions for success in the bio-economy
• The challenges of succeeding with biobased business models: a need for partnership and collaboration
• Achieving efficiencies by integrating the production chain in one location
• Pilot and demonstration infrastructure to deliver economies of scale
Roel Vleeschouwers, Business Development Manager, VITO

Panel discussion: The macro-economic view of the fuels landscape.• Regulatory view: What are the implications for bio-fuels of the revised Renewable Energy Directive in Europe and the Renewable Fuels Directive in North America?• Will bio-fuels ever be able to truly compete with oil?• Is a carbon tax the answer to competition?• How can the bio-fuels sector lobby and engage with governments and regulatory bodies?
Paolo Corvo, Head of Sales & Marketing, Business Line Biofuels & Derivatives
Timo Huhtisaari, Director, Sustainability, North European Oil Trade 
Jori Shivonen, Biofuels Officer, Transport and Environment
Patrik Klintbom, Vice Chair, ETIP Bioenergy Platform

Case study: Collaborating to achieve sustainability goals: using renewable raw materials to conserve fossil resources and capture carbon
• The race for sustainability in the car industry: what is driving change?
• What metrics are used to measure sustainability?
• How do bio-based materials help car manufacturers reach sustainability targets?
• How can chemicals producers, manufacturers, and end users collaborate to make bio-based materials a success?
Raul Pires, VP New Technologies, Covestro

 15:05 Panel discussion: Challenging existing chemical industry business models
• Are existing chemicals business models fit for purpose when applied to bio-based?
• What are the forcues driving industrial biotechnology?
• How can bio-based businesses compete with existing supply chains and economies of scale?
• What changes are needed from government and along the value chain to support the bio-economy?

Christophe Schilling, CEO & Co-Founder, Genomatica
Christophe Sussat, Chief Operating Officer, Ineos Enterprises France
Steven De Boer, Sustainability Leader, Technology Petrochemicals, Sabic
Gerald Michael, Business Manager Commercial Team, Synvina
Roel Vleeschouwers, Business Development Manager, VITO
Panel discussion: Achieving sustainability targets.
• What does a truly sustainable business model look like?
• What are the business drivers of adopting bio-based alternatives?
• How can bio-based contribute towards sustainability metrics such as CO2 reduction and recycling?

Raul Pires, VP New Technologies, Covestro
Lucy Nattrass, 
Project Leader Bio-based Materials Corporate R&D and Innovation, AkzoNobel
Holli Alexander, Strategic Initiatives Manager, Global Sustainability, Eastman
Chris Sayner, 
Vice President, Customer Alliances, Corporate Sustainability, Croda International Plc
Sharon Tracy,
Principal Researcher – Strategic Materials Development, Steelcase Inc.
Megann Head,
Environmental Design Engineer, Steelcase Inc.
Harmen Willemse,
Consultant, NEN
Networking coffee break                                                                                                                                                                                                     
To take solutions from concept to product, finding the right partners and investors is key. To stimulate large scale growth, investment is required. In the bio-economy this can stem from a number of sources including; venture capital, private investors, family funds, crowd sourcing and local, national and intgernational grants.

Moderator: Marcel van Berkel, Project Director, Bio-Based Delta
Bio-fuels producers are facing regulatory, commercial, and PR pressures to change their business models. This session will look at how new technologies can enable producers to use alternative feedstocks and reach a wider market through drop-in fuels.

Moderator: Jeff Passmore, Chief Executive Officer, Passmore Group

If a circular economy is to be achieved, new thinking and new ways of approaching customers are required. This session will look at a range of business models from different sectors and examine how they are innovating in their approach to launching sustainable product lines.

Moderator: Adam Lusby, Founder, CE Optimal

 16:05  Case study: BBI JU: how the public-private partnership is shifting the gear in European bio-based industries sector
Philippe Mengal, Executive Director, Bio-Based Industries Joint Undertaking (BBI JU)

Unlocking the potential of ligno-cellulosic biomass
Agri-waste as an under-used, underutilised resource
Maximising the conservation of energy in the final product to meet large-scale demand
Evaluating the value-added compounds that can be derived from lignocellulosic biomass.
Jorge Martinez Gacio, Olefins Hydroprocessing Technologist, Axens

Cleaning performance vs. plant-based formula: the irreconcilable actors of sustainability?
• Challenges of different regulatory markets for testing, certification, and approvals.
• Identifying your target customers.
• Developing a targeted marketing campaign around your product.
Guillaume Lebert, Sustainability Senior Scientist - Fabric Care Europe, Procter & Gamble

 16:25 Working with partners across a complex value chain
The bio-based value chain is complex and it takes multiple stages to reach commercial fruition. This session will explore what it takes to build relationships with feedstocks suppliers, logistics providers, other polymer producers, and end users.
Sean Sutcliffe, CEO, Green Biologics
Case study: Commercial production of cellulosic ethanol from waste
Optimising the value from waste material.
• Disrupting the traditional waste land-fill and incineration models.
• Commercialising the waste to fuels process
Anton de Vries, Corporate Director, Enerkem

Case study: Bringing diapers into the circular economy
• Technology for recylcing cellulose from used diapers to create bio-products
• Funding sources for the EMBRACED diaper recycling project
• Waste sanitory product collection models
Marcello Somma, Head of R&D and Business Development, Fater Group
Marieke Van Nood, 
Strategic Advisor, AEB Amsterdam

16:40 Investing and partnering to deliver new and innovative offerings
• Open for business: why Corbion is open to partnerships and joint ventures
• The Terravia investment: reasons for the decision and where will we go next?
• Investments and partnerships as a means to disruptive innovations
Marc den Hartog,
Executive Vice President Biobased Innovations, Corbion

Realization of successful investments into next generation biorefineries
Melich Dietrich Seefeldt, 
Head of Biorefinery EMA, Novozymes A/S

Building a sustainable business from the ground up
• Sustainable entrepreneurship: finding the right niche.
• Securing investment for sustainable products.
• The journey from concept to customer.
Jea So, 
CEO/co-founder, 100 BIO

 16:55 Finding the right chemical platforms and building blocks for your business
• Evaluating the properties of well-established and new chemical building blocks.
• Which building blocks are most available?
• Balancing price versus performance in choosing suppliers and partners.
Darcy Prather, President, Kalion Inc.

Finding efficiencies in the production of bio-fuels
• The need to reduce reliance on subsidies and compete with other energy and fuel sources.
• Technology for cost and time savings.
• Reducing costs along the supply chain: feedstocks and logistics.
Steve Rogers, Business Development Director, Licella

How is innovation in materials a force for sustainability and change in the fashion world 
Eva Van Der Brugge, Innovation Manager, Fashion for Good

 17:10 Partnering for competitive advantage
• What should partners and investors bring to the table beyond finance?
• Finding the right partners and investors to fill skills and technology gaps
• Having realistic expectations from your partners.
Virginia Klausemeier, Chief Executive Officer, Sylvatex
Process innovation to get more from bio-mass.
• Tackling the chellenge of lignin, woody bio-mass, and agri-waste.
• Innovative processes to reduce costs and increase sustainability.
• Commercial applications of the output.
Arunas Chesonis, CEO, Sweetwater Energy Inc
Case study: Re-thinking product lifecycles 
• A concrete example of how a circular model can work.
• Deriving value from waste streams.
• Using your customers as your supply chain.
Reimer Ivang, CEO, Better World Fashion
 17:25 Getting the most out of investments and partnerships to expand your business at the right time
• What are some of the most common mistakes in pitching for investment?
• What makes a good investment prospect?
• Choosing the best investment partner for your needs.
Josko Bobanovic, Partner, Sofinnova Partners

Panel discussion: Revolutionising biofuels through disruptive technologies
• What are the feedstocks of the future?
• What technologies can biofuels producers use to get the most out of feedstocks?
• Competing with diesel through efficiency in production.
• The potential for production and adoption of drop-in fuels.

Jorge Martinez Gacio, Olefins Hydroprocessing Technologist, Axens
Anton de Vries, Corporate Director, Enerkem
Steve Rogers, Business Development Director, Licella
Axel Saxena, Founder, Growdiesel Ventures Ltd.
Arunas Chesonis, CEO, Sweetwater Energy Inc
Melich Dietrich Seefeldt, 
Head of Biorefinery EMA, Novozymes A/S

Panel discussion: New models for the circular and bio-economy
• Are circular and bio-based models compatible with each other?
• What does a circular business model look like?
• How can businesses change the mindset of their employees and customers?
• What are the challenges of achieving commercial success through a circular or bio-based model?

Guillaume Lebert, Sustainability Senior Scientist - Fabric Care Europe, Procter & Gamble
Marcello Somma, Head of R&D and Business Development, Fater Group
Marieke Van Nood,
Strategic Advisor, AEB Amsterdam
Reimer Ivang, CEO, Better World Fashion
Jea So, CEO/co-founder, 100 BIO
Eva Van Der Brugge, Innovation Manager, Fashion for Good
Kirsi Seppalainen,
VP, Strategic Projects, Stora Enso


Panel discussion: Making partnerships work
• How should you choose the right partners for your needs?
• How can we make global partnerships work?
• Successfully attracting investors for new projects
• Negotiating terms of investment and communicating effectively
• What makes an attractive proposition for investment?
• Alternative finance. Where else can you go?

Sean Sutcliffe, CEO, Green Biologics
Josko Bobanovic, Partner, Sofinnova Partners
Virginia Klausemeier, Chief Executive Officer, Sylvatex
Darcy Prather, President, Kalion Inc.
Philippe Mengal,
Executive Director, Bio-Based Industries Joint Undertaking (BBI JU)
Mari Granstrom,
Business Development Manager, AVA Biochem
Marc den Hartog, 
Executive Vice President Biobased Innovations, Corbion

Bio-Based World News is your essential guide to the latest news and business developments in the rapidly growing bio-based industry. The news portal features dedicated daily content, features, exclusive interviews and a Quarterly magazine all produced by our in house editorial team. The awards honour key innovations making breakthroughs and transforming our industry.

Award Catergories
  • Bio-based product of the year
  • Bio-based chemical innovation of the year
  • Best use of alternative feedstocks
  • Bio-based industry story of the year 2018
Networking Drinks Reception and end of day one


   Conference Day Two - 3rd April 
8:30 Registration
9:00 Welcoming address
  ROOM 1
Bio-based chemicals are competing against well-established oil-based materials, and without support and engagement success will be tough. There needs to be a dialogue and exchange along the value chain and in particular between end users and the producers of bio-based materials. In this session, leading brands and chemicals manufacturers will come together to discuss where they can link up and where the opportunities lie.

• Educating brands about the opportunities offered by bio-based and the challenges faced in bringing chemicals to market.
• How can producers and end users work together to create quality specifications, tests, and performance metrics that suit bio-based materials?
• What levels of cost savings/performance advantages are needed to make bio-based chemicals an exciting and viable alternative?
• Identifying commercial niches that bio-based products can fill.
• Finding the right bio-based and sustainable ingredients to meet consumer needs.

Moderator: Melanie Williams, Director, Melanie Williams Consulting

 9:10 Brand perspectives on bio-materials: presenting the results
Zoe Volioti, Consultant, Sustainability Consult
9:25 Lessons learned froma federal government procurement regulation and certification and labeling initiative for bio-products
David Babson,
Senior Advisor, US Department of Agriculture
 9:40 Panelists:
Søren Kristiansen, Senior Technology Director Materials, Lego
Jean-Luc Dubois, Scientific Director, Arkema
Marcel Lubben, President, Reverdia
Zoe Volioti, Consultant, Sustainability Consult
Samir Somaiya, Chairman & Managing Director, Somaiya Group/Godavari Biorefineries
David Babson, Senior Advisor, US Department of Agriculture
Networking coffee break

For any company producing bio-based materials and products, process efficiency is immensely important. Getting this right is the key to being cost competitive and building a solid platform for growth. This session will look at new and evolving technologies to make the production process cheaper and reach commercial scalability.

Moderator: Flavio Benedito, Innovation Manager, Research and Innovation, Cefic
There is huge potential in valorising waste streams as a bio-fuel feedstock. The adoption of wastes as a feedstock would be a step towards a more circular economy, as well as avoiding controversies over land-use change and feedstock sustainbility. Yet there are challenges from the sourcing of waste streams to the clean and efficient conversion of waste into fuel. This session will bring together pioneers in this space to discuss these challenges and the strategic vision for 2G fuels.

Moderator: Jeff Passmore, Chief Executive Officer, Passmore Group
Yes, consumers are becoming more aware of sustainability. But this doesn’t necessarily translate to a business case. How do brands gear their business models to take advantage of these opportunities, and how can sustainability confer a commercial advantage beyond just a green principle?

Moderator: Melanie Williams, Director, Melanie Williams Consulting
11:10 Producing cost-advantaged building blocks and polymers for cheaper production
If bio-based alternatives are to compete with traditional, oil based chemicals, they must do so on either cost or performance. This presentation will identify where savings can be made in order to develop quality chemicals at an attractive price-point.
David Sudolsky, Chief Executive Officer, Anellotech

Tapping into an underutilised resource: municipal solid waste
• Creating clean fuels from waste streams.
• Towards a truly circular economy.
• Developing partnerships with logistics and waste management companies.
Bruno Miller, Managing Director - Fuels, Fulcrum Bioenergy

Defining the target market for bio-based products
• Sustainable choices: a luxury or a key buying factor?
• What customer segments buy bio-based products?
• Choosing the right channels and locations to sell sustainable products

Stephanie Triau, Co-founder and CEO, Bioserie


Competing in a changing business environment: the new rules
• When cost cutting is necessary but not enough, what is available?
• The ’New Rules of Thumb’ for competitive advantage
• Using digital tools as servants, not masters, to support key advantage
Petri Vasara, Vice President and Head of Global Consulting Practice, Poyry

Commercialising production of bio-methanol
• Efficient production and greater yields
• Current opportunities for meOH 
• What is the future potential of biomethanol?
Bo Gleerup, CEO & Co-Founder, Nordic Green APS

Creating a green image for your brand
• Telling sustainability stories: creating the right narrative for your bio-based product
• Beyond bio-based: what other sustainability considerations do customers care about?
• Defining your online presence: Using social media and digital channels.
Michael Duetsch, Director, UPM Biochemicals
11:40 Case study: Why Total believes in bio-based
• Changing market factors in a traditionally oil-dominated industry.
• The opportunities and challenges of making the move into bio-based solutions.
• How can Total’s products help customers achieve their sustainability goals without compromising on performance?
Clarisse Doucet, R&D Prospective Innovation manager, Total Special Fluids

Case study: Partnering to prepare the business case for a waste to jet fuels plant in the UK
• Aviation as the key target market for a sustainable bio-fuels industry
• Building a partnership across the value chain
• Conducting the initial feasibility phase of the project
Neville Hargreaves, Business Development Director, Velocys

Educating consumers about bio-based alternatives
• What should you emphasize about your product? Is green always the right message?
• Communicating the benefits of bio-based clearly in marketing and branding messages.
• Involving customers in your sustainability journey – using campaigns and social media to drive awareness.
Mark Geerts, Chief Executive Officer, Paperfoam

Achieving commercial success in new ventures
• Raising capital for new developments
• Ensuring sustainability of feedstocks
• Social impact: delivering jobs and sustainable development
Jim Mahoney, Chief Executive Officer, Novomer

Case study: Purifying waste glycerine from biofuels production
• The market landscape for biofuels and glycerine in Mexico.
• Identifying the target market for products from waste glycerine.
• Demonstrating the feasibility of the technology before scael up.
José Ramos, President, Visel Biofuels
Can we make sustainability an option for everyone?
• Do price sensitive customers still care about sustainability?
• Employing bio-based solutions at the same quality and price.
• Can bio-based materials be cheaper than traditional alternatives?
Johan Bruck, Deputy Materials Innovation Development Leader, IKEA

Clustering and symbiosis in industrial biorefinery systems: The Amsterdam case
• What are the general challenges for ports and landlords in the current bio-based economy?
• What is the strategy to cope with the uncertainties in business cases?
• In what way can ports supply additional value for bio-based projects besides plain funding?

Micha Hes, Business Development Manager, Port of Amsterdam

Panel discussion: Engineering bio-fuels for the future
• What are the technologies most likely to be successful?
• Innovating to increase volumes and reduce cost of production.
• Getting more out of waste streams
Bruno Miller, Managing Director - Fuels, Fulcrum Bioenergy
Neville Hargreaves, Business Development Director, Velocys
Bo Gleerup, CEO & Co-Founder, Nordic Green APS
Arunas Chesonis, CEO, Sweetwater Energy Inc

Tailoring sustainable solutions to customer needs
• How to talk to customers about sustainability?
• Identifying a customer’s sutainability goals
• Mapping a path to sustainability – balancing price and performance
Reyna Bryan, Director of Strategy, Elk Packaging


Panel discussion: Competing with fossil-based chemicals
• Can bio-based producers reduce costs and also increase margins?
• What’s the role for automation in delivering efficiencies?
• Repurposing existing technologies and facilities for new technologies.

Petri Vasara, Director and Head of Global Consulting Practice, Poyry
Clarisse Doucet, R&D Prospective Innovation manager, Total Special Fluids
David Sudolsky, Chief Executive Officer, Anellotech
Micha Hes, Business Development Manager, Port of Amsterdam

Panel discussion: Getting the messaging right
• Knowing your customer: who buys green?
• Maximising social media and digital channels for marketing and branding.
• In some cases does green carry with it negative connotations of lower quality?

Reyna Bryan, Director of Strategy, Elk Packaging
Johan Bruck, Deputy Materials Innovation Development Leader, IKEA
Michael Duetsch, Director, UPM Biochemicals
Stephanie Triau, Co-founder and CEO, Bioserie
Mark Geerts, Chief Executive Officer, Paperfoam


Networking lunch             
Building the right business platform to take the business to the next level is one of the hardest challenges we face. Commercial skills are needed to blend with the scientific expertise, while scale-up presents new and unforeseen challenges.

Moderator: Marcel van Berkel, Project Director, Bio-Based Delta
As electric vehicles gain increasing acceptance among private car owners, bio-fuels must look to new markets for their product. The most likely consumers are long distance transportmodes such as surface freight and air transport. This session will look at the individual needs of different sectors.

Moderator: Melanie Williams, Director, Melanie Williams Consulting

A sustainable product will only reach commerical success with the right messaging in a recepive market. If your bio-based products are more expensive there needs to be a reason for the price tag beyond “the green factor”, for consumers to choose your product.

Moderator: Christiaan Bolck, Program Manager, Wageningen Food & Bio-Based Research
 14:00  From pilot plant to commercial scale: reducing the time to market
• Co-operation and joint development of industrial processes among SMEs
• Incubating innovation and new technology development
• Putting the right technology and processes in place to make your project a success
Joachim Schulze, Managing Director, EW Biotech
Evolving alongside the rise of the electric vehicle: Strategic changes needed for bio-fuels to flourish
• What is the fuels market set to look like in 5-10 year’s time?
• Which sectors offer the most promise and what are the individual challenges of each sector?
• What new technologies and products are needed for bio-fuels to tap into these market segments?
Thomas Parsons, Commercial Development Manager - Biojet, Air BP

Maintaining quality when using bio-based materials
• Why make the move to bio-based?
• What are the challenges of sourcing bio-based materials that meet quality standards?
• Matching performance with traditional oil-based materials.
• Keeping costs down during production to make bio-based worthwhile.
Kati Randell, Senior Manager, Strategic Packaging Development, Paulig


How digitalization can accelerate innovation and product launch
• Agile and digital methodologies versus traditional stage-gate

• Find new markets and validate applications faster and with fewer resources
• Accelerate market penetration for your new product launch
Christophe Cabarry, 
Chief Executive Officer & Founder, SpecialChem S.A.



How are bio-fuels helping the aviation sector cut emissions?
Air travel accounts for a growing percentage of global emissions output, and the introduction of bio-fuels has the potential to have a great impact on the indsutry’s carbon footprint. This case study will look at the progress of KLM's biofuels programme and how it not only reduces carbon emissions but also protects the airline from losses due to volatile oil prices.
Fokko Kroesen, Environmental Manager, KLM Royal Dutch Airlines

Case study: Enzymatic PET recycling processes: enabling the circular economy
• An overview of the global PET market
• Leveraging the properties of enzymes to extend the performance and life cycle of PET plastics
• Moving from a disruptive innovation to an industry leading technology
Dr. Frédérique Guillamot, Innovation Manager, Carbios
Jean-Marie Julien, Materials Strategy Manager, L'Oreal

Knowing your market: what need are you serving?
• Definining your target market.
• Creating a dialogue with brands and end users – overcoming misconceptions and resistance to bio-based.
• Targeted R&D to fill commercial niches and satisfy end user needs.
Steve Cohen, Director, Catalyst and Chemicals Technology, Elevance Renewable Sciences

Why bio-fuels are key for helping the aviation sector reach emissions goal
• Why energy efficiency and energy demand reduction can only go so far to reduce emissions
• Sustainable biomass as the only alternative for those sectors with no alternative propulsion systems
• How can bio-fuel increase energy security and bring economic development
Misha Valk, 
Head of Business Development, SkyNRG
Cellulose an abundant super material for added value green products
Tiina Nakari-Setälä, Vice President Research, VTT Technical Research Centre of Finland Ltd
14:45  Case study: Commercialising cellulose nanocrystals (CNC)
• Making a 1000 fold scale-up from pilot scale to demonstration scale
• Commercial applications of bio-based nano-technology
• R&D to develop new products and applications of CNC

Antoine Charbonneau, VP Business Development, Celluforce

The fast rise of advanced marine biofuels 
Sjors Geraedts, Head of Innovation, GoodFuels

Working in collaboration to create value added products
• A new approach to understanding end user needs.
• Beyond the material: developing bio-based products that delight customers.
• Working with partners across the value chain.
Charlie Dimmler, Founder & Chief Executive Officer, Checkerspot

 Panel discussion: Achieving commercial success
• Testing, R&D, and proof of concept: the unique challenges of bringing bio-based chemicals to scale
• Are there ways of shortening the scale-up process?
• What skills are needed to take a product from land to brand?
Joachim Schulze, Managing Director, EW Biotech
Steve Cohen, Director, Catalyst and Chemicals Technology, Elevance Renewable Sciences
Dhivya Puri, Senior Technical Lead, Research and Development, Fiberight
Christophe Cabarry, Chief Executive Officer & Founder, SpecialChem S.A.
Antoine Charbonneau, VP Business Development, Celluforce

Panel discussion: Opportunities and new markets for bio-fuels
• What is the future for bio-fuels consumption?
• How can bio-fuels save customers money?
• What are the advantages and disadvantages of bio-fuels compared to other options on the market?
• What changes are needed to increase uptake of bio-fuels?
Thomas Parsons, Commercial Development Manager - Biojet, Air BP
Sjors Geraedts, Head of Innovation, GoodFuels
Fokko Kroesen, Environmental Manager, KLM Royal Dutch Airlines
Misha Valk,
Head of Business Development, SkyNRG
 Panel discussion: Opportunities and new uses for bio-based materials
• What new performance capabilities can bio-based chemicals deliver?
• Identifying opportunities in the market.
• Bringing a new product to market: efficiency in the R&D and testing phases.
Tiina Nakari-Setälä, Vice President Research, VTT Technical Research Centre of Finland Ltd
Charlie Dimmler, Founder & Chief Executive Officer, Checkerspot
Kati Randell, Senior Manager, Strategic Packaging Development, Paulig
Jean-Marie Julien, Materials Strategy Manager, L'Oreal
Dr. Frédérique Guillamot, 
Innovation Manager, Carbios


Networking coffee break    

  ROOM 1
These self-selecting sessions will bring audience members together from different parts of the value chain to work together towards a solution to the challenges they are facing.

Audience members will choose the roundtable they are most interested in and join in the discussion. After 30 minutes the roundtables will end and delegates will have the opportunity move on to the next roundtable of choice and start a new conversation. Over the course of 2 hours, delegates will have the opportunity to participate in 3 separate roundtables and meet a host of new contacts.

Table 1
Bringing an bio-based product to market
Christian Kemp Griffin, Executive Director and CEO, Cellucomp
Table 3
Cluster development
Sandy Marshall, Executive Director, Bioindustrial Innovation Canada
Table 5
Educating customers about the value of alternative biobased materials
Tuomas Mustonen, Chief Executive Officer, Paptic
Table 2
Bio-based in the Chinese market
Bruno Rudnik, Managing Director, Sustech
Table 4
Supply chain infrastructure
Seth Ginther, Executive Director, US Industrial Pellets Association

17:50 Closing address
18:00 Networking drinks reception