"We want to use the power of our global brand to transform our approach to plastic."
Amid the global attention on the damaging effect of plastic on the environment, Evian has formed a partnership with a Canadian company that will enable the French water bottler to use only 100% recycled bottles by 2025. Coming at a time when organisations and governments alike are making moves to lessen their dependency on fossil fuel-based materials, Evian said it will team up with Loop Technologies, a plastics producer that according to the company is able to used broken down PET plastic to create new food-grade plastic with zero energy input.
The latest deal is the result of 18 months of collaboration between Loop Industries and the parent company of Evian, Danone – a matter of weeks after Evian achieved carbon neutrality in the US and Canada last year. The water company wants to achieve global neutrality by 2020. Evian global brand director, Patricia Oliva said that sustainability was rooted in the company’s ethos. “We want to use the power of our global brand to take a leadership position, drive collaboration across the industry and, together with partners, transform our approach to plastic,” said Olivia.
Not alone in looking to remove traditionally-made plastic from its product range, the drinks manufacturer Suntory Holdings has continued in its commitment to produce 100% bio-based plastic bottles. Announced in January, Suntory Holdings will invest around £7.8m (€9m) in the bio chemical company, Anellotech, to aid its quest to sell only 100% recycled bottles.
Previously reported by Bio-Based World News last year, the Tokyo-based drinks manufacturer, which produces soft drinks Lucozade and Ribena along with the spirit Jim Beam, entered into an arrangement in 2012 with Anellotech to produce cost-competitive renewable chemicals from non-food biomass.
In related news, Water UK, an organisation set up to improve water-related policies on water, announced plans intended to encourage fewer consumers to buy plastic bottles – offering free water refill points across the country by 2021. In a move that it’s hoped will convince the public to carry a reusable bottle as a matter of course, the BBC reported that the owners of the coffee chain Costa Coffee and Premier Inn, Whitbread, is the first company to sign up to the scheme.
Taking a firmer line against the problem of waste plastic, Sweden said last year that it would look into way of lowering the use of plastic with bans, taxes and fees. "Once we know more, I'm thinking we will be able to step in with forceful action. That could entail bans in certain sectors, taxes, as well as continuing information campaigns," said Karolina Skog, minister for the environment of Sweden's Green Party.
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