First launched in 2014, half a billion Tetra Rex drinks cartons have now been delivered to a host of international brands by its manufacturer Tetra Pak. The world’s first fully renewable package, uses bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, produced by Brazilian chemical company, Braskem, which sources all of its feedstock from sugar cane. Its paperboard is manufactured solely from Forest Stewardship Council (FSC) certified and controlled sources. And all its ingredients are fully traceable to its plant origin. On launch, Tetra Rex Bio-based was used first in Scandinavia, with brands such as Valio, Arla Foods, Vermlands Mejeri and TINE making the switch to serving its products in a more sustainable way, and is now also in Germany, with supermarket Lidl and in Italy, with food company Granarolo.
This year Tetra Pak aims to deliver more than 500 million Tetra Rex Bio-based packages to customers, approximately one-third of the company’s annual Tetra Rex delivery in Europe. At the same time, 70% of the closures used on Tetra Rex packages for Europe will be made from bio-based plastics.
Christina Chester, Product Director at Tetra Pak ( @tetrapak ) told journalists, “We are delighted to see the growing popularity of Tetra Rex Bio-based among customers. Packages made entirely from renewable materials are not only good for the planet, but also good for brands that seek to differentiate themselves with stronger environmental messages. With everything traceable to its plant origin, consumers are assured that the package they hold in their hands is derived entirely from plants.”
The landmark event was announced at the Museum of Brands in London, where the Tetra Pak Rex is featured in a new sustainability display, also featuring earthPouch, Waitrose’s packaging made of pasta, Bulldog skincare, among other fine examples opening to the public today.
Chris Griffin, CEO, Museum of Brands ( @MuseumofBrands ) added: “It is good to hear about the significant progress Tetra Pak is making in terms of delivering fully-renewable packages. They are offering brands more sustainable packaging at a time when environment is top-of-mind among consumers, and people want to make more environmentally sound choices.”
Our Editor Luke Upton sat down with Christina Chester at the launch and we’ll be publishing a full feature on their chat next month! Subscribe to Bio-based World News today to ensure you don’t miss it.
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