“It’s quite a simple concept and has a potential exciting future."
With the rise of people choosing to pass on plastic, the range of more sustainable disposable items has increased. Food wrap choices have long focused on petroleum-based options, but consumers are turning to other bio-based options. When people choose to cover their packed-lunch sandwiches or leftover food, they tend to use plastic cling film. Though many film plastics are recyclable, cling wrap is not. However, a new alternative solution to plastic cling film is creating a buzz in Australian and UK circles. It is called Bee Green Wraps.
Bee Green Wraps were created in Australia by eco farmer Katherine Stedman and made from Australian beeswax, but have recently launched in the UK. They cover food containers by adjusting to the desired shape using the heat of hands. The fabric lets air through while preserving food from moisture, allowing for good storage, whether in open air or in the refrigerator. They also come in a multitude of patterns in six different style options.
Already successful in Australia, Bee Green Wraps (@beeswraps) is hoping to emulate the same success in the UK. Speaking to Bio-Based World News, UK director Katie Tyndale says the desire to provide an alternative to plastic cling film was her primary aim in backing Bee Green Wraps and promoting them to the UK market.
She explains: “I am a mum of two boys and I was very conscious of the amount of plastic that we were using. For example, in packed lunches. I was always looking for opportunities to reduce our plastic footprint.
“I worked in the City of London for 20 years and left a couple of years ago. I was looking for an opportunity to start my own business and I came across these Bee Green Wraps. I initially discovered them when a friend returned from a holiday in New Zealand and showed them to me. I thought they were a lovely project. It grew from there. I decided to research who are the best providers of it and came across Bee Green Wraps in Australia.”
Tyndale then spoke to Bee Green Wraps in Australia and agreed to partner with the company.
She adds: “There is a great ethos behind them. First, reducing plastic is key. They are also organic, 100% natural and completely compostable. They are reusable for up to a year.”
As more research on the impact of using so much plastic comes to light, consumers and manufacturers are left scrambling for an alternative to the fossil fuel-based material. This has driven demand for sustainable alternatives to plastic.
“We have been going for five months now, and we are getting a lot of interest which is great. For instance, supermarket Sainsbury’s (@sainsburys) has contacted us recently and National Geographic (@natgeo). We are getting a positive response to them.”
Tyndale says that the positive reviews have exceeded her expectations. According to Tyndale, Bee Green Wraps are not only functional, but also “look great so people like having the product in their kitchens as an additional accessory”.
She concludes: “It’s quite a simple concept and has a potential exciting future. It’s a matter of getting it out there and making people know that we exist, and educating them on what impact they can have from using them.”