Since its launch five years ago, the voluntary labelling initiative has strived to make it easy for consumers to locate and compare bio-based products for purchase. By choosing a product featuring the USDA Certified Bio-based Product label, consumers can be assured that the USDA and the federal government stand behind the accuracy of the percent bio-based claim stated on the label.
The initiative also helps bolster America's growing bio-based products industry. As detailed in BioPreferred's Economic Impact Report, bio-based products pump $369 billion into the U.S. economy each year and support 4 million jobs, directly and indirectly, in rural and small towns across the United States. At the same time, bio-based products provide an alternative to conventional petroleum derived products by focusing instead on products made with renewable, agricultural, marine, and forestry materials.
Today, approximately 2,500 products carry the USDA Certified Bio-based Product label in more than 100 product categories. Certified products range from construction, janitorial, and grounds keeping products specified and purchased by the Department of Defense and Federal agencies, to personal care and packaging products used by consumers every day.
What Are Biobased Products (according to the USDA)? Their definition is; "Biobased products are derived from plants and other renewable agricultural, marine, and forestry materials and provide an alternative to conventional petroleum derived products. Biobased products include diverse categories such as lubricants, cleaning products, inks, fertilizers, and bioplastics. For purposes of the BioPreferred program, biobased products do not include food, animal feed, or fuel."
The most recent product to be certified by USDA's BioPreferred Program is Tide detergent from Procter & Gamble. The new product, Tide PurClean, will be available to consumers in the coming months.
In the years ahead, USDA's BioPreferred Program will build on the success of the voluntary labeling initiative as it seeks to transform the marketplace for biobased products, elevate the role of innovative bioproducts in the burgeoning bioeconomy, and create jobs in rural America.To learn more about the voluntary labelling initiative, visit BioPreferred.Gov.
Marie Wheat, BioPreferred Program Manager, US Department of Agriculture (USDA) is an expert speaker at Bio-Based Products World in Amsterdam on 24-25th May 2016. Maria will be joining leaders from Ikea, BASF, Ynsect, Neste, CHIMEX (L’Oréal), Ecover and many more. Click here all the details of this landmark new event where brands and retailers learn sustainable strategies and uncover bio-based alternatives.
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