"By bringing forward our ambition for sustainable packaging, we are also acknowledging the need to find better packaging solutions sooner."
Lego has improved upon its commitment to use only 100% sustainable packaging for its products by 2025, lowering its original pledge by five years that matches that of McDonald’s and Nestlé to also use materials from certified sources. The latest announcement from Lego follows a number of other sustainability initiatives from the world-famous toy manufacturer and will focus on making packaging that is made from renewable or recycled materials that are easy for consumers to recycle.
Tim Brooks, vice president of environmental responsibility at Lego said that the company had made progress on the issue of sustainability over the last three years but that there was still work to be done. “By bringing forward our ambition for sustainable packaging, we are also acknowledging the need to find better packaging solutions sooner,” said Brooks.
Lego’s ambitions for the eco-drive include replacing single-use disposable plastics and finding recycled or sustainably sourced bio-based materials for all plastic based packaging. The company announced in March this year that it was already producing some of its products in bio-plastic, which it said was its first step to its eventual aim of using sustainable materials in all of its building blocks, core products and packaging by 2030. Also in 2018, Lego began using recycled plastic in the transparent plastic windows which allow consumers to see some of the boxes’ contents.
Lego’s sustainable packaging ambition focuses on finding sustainable packaging alternatives that are:
renewable: 100% of Lego boxes, bags, and special packaging are to be made from recycled or sustainably sourced bio-based materials
efficient: exploring ways to optimise packaging, balancing consumer appeal with environmental action
recyclable: designing packaging that facilitates consumers to recycle in our major markets.
Commenting on Nestlé’s sustainable plastic commitment, the company CEO, Mark Schneider, said: “Plastic waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach and we are committed to finding improved solutions to reduce, re-use and recycle.” As part of this collaborative effort, the company intends to playing an active role in the development of sorting and recycling schemes across the countries where it operates; work with partners and industry associations to explore alternative packaging; and label its plastic packaging with information that helps consumers dispose of it correctly.
McDonald’s meanwhile said it was making the decision to use only 100% sustainable packaging in reaction to customer demand “to help reduce waste and have a positive community impact”.
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