“We are not a bottled water company, we are an organisation that is providing a platform for humanity to live more harmoniously with nature.”
Plastic bottles are one of the most visible examples of our throwaway culture, whether lying on beaches, being served at concerts or sitting in office bins, they are ubiquitous in modern life. The hunt for alternatives is something we have regularly covered and now For The Better Good, a start-up based in the small New Zealand town of Arrowtown are entering the fray. The team there are fully of the belief that plastic should be made from naturally renewable materials and hold the ability to disappear after its useful life. Their Plant Bottle is a step towards this future and a commitment to the circular economy. in addition to the materials, the bottles are reusable and they will be supplying free refill stations around the country so they're not just siingle use. Today Luke Upton catches up with Jayden Klinac, Founder of For The Better Good to talk inspiration, business applications and what makes them quintessentially Kiwi.
Luke Upton (LU): Thanks for the time today Jayden, so what inspired the Plant Bottle?
Jayden Klinac (JK): No worries. The plant bottle was inspired by the need for us to eliminate the effects of plastic waste, specifically in our ocean. We are not a bottled water company, we are an organisation that is providing a platform for humanity to live more harmoniously with nature. We worked backwards from the problem of plastic waste and came up with a solution to prove that there are better ways of doing things. We believe that as consumers, we want to do the right thing, but we need the producers to provide us with that choice. So that’s what we are doing.
Our bottle is our first product designed with our end to end philosophy. Instead of the traditional 6 step design process, we use our own 12 step process to ensure that any application we make can not only go from cradle to cradle, but has the chance to become a regenerative part of our environment, mitigating the chances of anything needing to become 'waste'
LU: In what ways is the better bottle ( @bettergoodco ) quintessentially Kiwi?
JK: I don't know if our bottle itself could be claimed as quintessentially Kiwi. However I guess you could say our business as a whole, could be. We are a small team of Kiwi's out to make the world a better place. The products we are creating and the systems we have developed are scalable on a global stage. If our process, products and systems were adopted on a global scale, we would be free from plastic waste. Anything produced could live in a circular economy and anything that leaked this economy would become a basis for regeneration. Our national rugby team the All Blacks hold their own against countries much bigger than us. When you look at our competitors, it is the classic David and Goliath battle that us New Zealanders seem to thrive off!
LU: Thanks, and what applications does the Plant Bottle have for the manufacturing industry in New Zealand, and globally?
JK: We can make anything currently made from plastic out of our range of materials which all come from either renewable resources or current waste streams. We do not use any Oil in our materials and as we progress and develop our internal systems, they're becoming more and more price competitive with traditional plastics. Our manufacturing process also requires significantly less energy and resources than that of traditional plastics, creating economical and environmental advantages for everyone involved.
LU: Best of luck, we’ll be sure to keep our readers updated on your progress.
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