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New textile fibre aims to combine sustainability with performance.

Posted on May 30, 2017 4:00:00 PM

A supplier of filamenNaia 1.jpgt yarn to the textile industry for 80 years, Eastman introduces Naia cellulosic yarn as the newest offering for those seeking to focalise bio-based textiles in their next collection. Naia is the new textile material you might want to take note of. The exciting journey first began at the beginning of this year. The specialist chemical company, Eastman developed the new material from wood pulp which can be used alone or in blends with other fibres to create fabrics that are suitable for a variety of clothing types. Soft to the touch, it is twice as breathable as nylon and can absorb moisture seven times better than polyester. For decades, Eastman scientists have been creating new and better techniques to deliver a sustainable high-quality material and the end result is Naia, which creates comfortable, easy-to-care-for “luxurious” fabrics.

"The traditional comfort and luxury found in a cellulosic are all there, but Naia has a patented spinning process which delivers additional features like the stain resistance, easy-care and cool touch."

This is the second product launch within a year from Eastman. The first was Avra, a multi-filament polyester and nylon textured yarn. Produced in a near-closed-loop process located in the US, all waste is either recycled, reused, or offered for resale.


New technical data confirms that Naia can inherently provide the performance consumers are demanding in intimate apparel, such as moisture management, cool hand and practical usability. Fabrics made of Naia release stains like wine and coffee easily, offer excellent wrinkle recovery, and can be laundered at home. Alongside these performance advantages, consumers can also feel better about the way it has been produced.

Solvents used in the production of Naia are recycled back into the system for reuse. Water returned to source streams is routinely tested to ensure the biodiversity of the local river is receiving clean and safe water.

naia 3.jpg

The traditional comfort and luxury found in a cellulosic are all there, but Naia has a patented spinning process which delivers additional features like the stain resistance, easy-care and cool touch.

Jennifer Stewart, Eastman’s Vice President of Corporate Innovation, said the exciting story of Naia – which launched in Paris in January 2017 – is a good illustration of Eastman’s approach to innovation.

Cellulose esters is a technology that extends way back in the Eastman history books, all the way back to the 1920s when Eastman began operating its Kingsport site,” said Jennifer Stewart, Eastman’s vice president of Corporate Innovation. “Naia illustrates how we are constantly searching for new ways to innovate with our world-class technologies. We’re able to do that because we have some of the brightest scientific minds – women and men who not only understand our own technologies, but also collaborate more closely than ever with customers so we can understand their needs and applications as well."

For more stories about the textile industry you might be interested in:

5 minutes with... Sophie Mather, Material Futurist at Biov8tion.

Expert View: Accelerating the impact of bio-based materials to further apparel industry sustainability.

Expert View: Fast-fashion retailer H&M "conscious" to deliver sustainable solutions.

5 minutes with... Anke Domaske, CEO and Founder of QMilch.

How are researchers using silk to create large scale biotechnology solutions?

Topics: BBWNChemicals, Feedstock&Clusters

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About the Author

Emily O'Dowd
Emily O'Dowd
On graduating with a degree in English Literature at Royal Holloway University of London, Emily joined the editorial team. When she isn't writing articles for the website or interviewing experts in more