“Womenswear designers and manufacturers are clamouring for sustainable fabrics to meet the demand of discerning consumers who care about the materials in their clothes.”
US-based advanced materials and speciality additives company Eastman will be showcasing what it calls a one-of-a-kind peacock-inspired dress created with its bio-based fabrics at an international clothing textiles exhibition in Paris this week. Its bio-based fabric is called Naia. This material is made with wood pulp sourced from sustainably-managed pine and eucalyptus plantations and forests.
According to Eastman, the yarn is also produced in a closed-loop production process where safe solvents and water are recycled and reused, ensuring that Naia has a low tree-to-yarn carbon and water footprint.
The international clothing textiles exhibition called Première Vision Paris (@PremiereVision), which starts from today until 14 February, will bring together fashion fabric experts and leading designers in one room.
Eastman’s (@EastmanChemCo) peacock dress will feature a kaleidoscope of greens, browns and whites to demonstrate Naia’s commitment to sustainability, according to Ruth Farrell, Eastman’s global marketing director of textiles.
“Womenswear designers and manufacturers are clamouring for sustainable fabrics to meet the demand of discerning consumers who care about the materials in their clothes,” Farrell added.
An Eastman spokesman told Bio-Based World News that by providing Naia fabric to consumers it is able to meet the “eco-conscious consumer’s desire for sustainably-sourced fashion without sacrificing fit and functionality”.
When asked if he felt that the sustainability agenda was moving forward, the Eastman spokesman said: “Our research indicates that consumers are clamouring for fashion that is responsibly produced. It’s a global mega trend that bodes will for our industry and our planet.
“Materials matter to eco-conscious consumers. Bio-based Naia not only blends well with other materials, it has a smaller environmental impact than fibres such as generic modal, triacetate and viscose. The sustainability movement is gaining traction and shows no signs of stopping. That’s a good thing.”
Separately, chemicals giant BASF (@BASF) is showcasing innovative materials at New York Fashion Week (@nyfw), which is happening this week and ends on 16th February. The company will demonstrate Haptex – BASF’s sustainable and innovative polyurethane solution for synthetic leather.
According to BASF, Haptex complies with stringent volatile organic compounds standards, as no organic solvents are used in the manufacturing process. The material will be showcased by fashion label Seven Crash in its ‘Quantus’ collection - a futuristic urban streetwear collection.
Manfred Pawlowski, vice president, Consumer Industry, Performance Materials Asia Pacific, BASF, said its Haptex material will help BASF to “stretch the boundaries of innovative materials for fashion”.