“Increasing our use of recycled plastic is an absolute priority for Highland Spring and this is a hugely exciting step in our mission to provide healthy hydration choices in environmentally sustainable ways."
Scotland-based water supplier Highland Spring has announced that it has introduced a new 100% recycled and recyclable plastic eco bottle across retailers nationwide. The launch follows a successful trial of the bottle in 2018 in the UK. It now joins the company’s natural source water range.
Although the bottle is made from 100%, the label and cap are not made from recycled plastic.
In a statement, Highland Spring said its consumers had expressed a “significant” desire for more eco bottles at trial stage, and this launch will be followed by more 100% recycled and recyclable plastic eco bottles later in the year.
Highland Spring (@Highland_Spring) Group Chief Executive Les Montgomery said: “The huge success of the trial shows that people are highly engaged with the environmental benefits of a 100% recycled plastic eco bottle.
“We are grateful to shoppers who gave us their thoughts and feedback, throughout the trial. They asked us to make the eco bottle a permanent addition to the Highland Spring family and we are product to say that is exactly what we have done.
“Increasing our use of recycled plastic is an absolute priority for Highland Spring and this is a hugely exciting step in our mission to provide healthy hydration choices in environmentally sustainable ways. We hope that having innovative products such as the eco bottle in supermarkets alongside 100% recyclable bottles will help shoppers understand more about plastic as a valuable resource that should not be treated.”